This is an advertisement for Svedka vodka, a brand of vodka made in Sweden. It displays two girls in the mountains with snow in the background. The temperature is obviously cold, yet the girls are topless. They are hiding behind the sign ‘Drink Svedka'. The target audience of this advertisement is a male customer. Through the advertisements sex appeal of the women, it will catch reader’s attention. The women’s facial expressions in the picture add attraction to the advertisement. The blue in the sign against the white background makes the sign pop to readers, allowing one to immediately know what product is trying to be sold.
I noticed the colors too right away just from looking at the ad for a couple of seconds which is exactly how long the advertiser has when someone is flipping through magazine pages. Having the two women there isn't going to hurt their chances that a man would look at the ad longer either.
ReplyDeleteThe ad catches readers' attention by enlarging a picture of two topless women and gets its point across by making the brand of vodka being advertised obvious on the sign. I agree that the colors help, as the women are wearing dark, warm colors to contrast with the light mountain background.
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