This ad plays into women's natural desire for James Franco. Although James Franco soaked through to the bone getting out of a lake has nothing to do with Gucci, the connection is now embedded into our head that if our man buys this cologne that they will turn into James Franco. Although anybody with any sense knows that this will not happen, the connection between this cologne and James Franco is made, and lets face it, what woman doesn't want to be dating him?
This is an example of how advertising plays into our natural desires and insecurities. In this ad there is a man smoking a Tipalet and blowing the smoke into a beautiful woman's face. The words across the center of the ad say, "Blow in her face and she'll follow you anywhere." This ad plays into men's natural desire for the love of beautiful women and in my opinion, does a good job.
No comments:
Post a Comment