This is an Italian commercial for a detergent (Coloreria) where a lady is trying to wash clothes. her disheveled, slim and hairy looking spouse or partner wakes up from sleep enters trying to look sexy and wanting some early morning romance.She gives a fustrating look, lures him near the machine and manages him to squeeze him into the washing machine(in order to give him a new look). She then realizes that the detergent is for black clothes( nero in Italian means black and its written on the box) and lo and behold the man comes out as a mascular, well-built and "sexy" black guy.Is the commercial implying that Italian women prefer mascular black men to slim white men or do you have to be mascular to be sexy? Is the hip-pop music in the background when the black guy emerges better than the one in the beginning?On the whole, I think the commercial is very effective in conveying it's message that Coloreria detergent brings out the true colors in clothes.
This picture is from a billboard by a popular street in Accra, Ghana. It raised so much controversy that it was taken a few weeks after being mounted. There were complaints that the ad was offensive and setting a bad example for children. There is a notion that women lack self-esteem and confidence during menstruation and this ad which is for Femcare sanitary pads grabs your attention and slogan "confidence between you legs" says it all.The point is clear, use Femcare sanitary pads and you would be normal and can do anything you want like the lady is doing.
Laundry detergent commercial:
ReplyDeleteYour point about the difference in the music from the first, white, scrawny, hairy guy, to the second, black, muscular, toned sexy black guy was interesting to me. The first guy's music is somewhat awkward and confusing, and not a familiar style of music, while the music for the second guy is very modern and catchy. Some of the ideas that came up in class about famous black men who give positive notions to black men in general could be used for this ad as well. I feel this ad successfully targets women who have boyfriends and who are out of their boyfriends league. The difference in the self confidences of the men could be considered. The first man sheepishly tries to seduce his girlfriend while the second man is bold by his intense eye contact, face closeness, and flexing his muscles for her (not to mention his underwear fits much better than the first guy's). I find it ironic that laundry detergent has nothing to do with changing your average man into a sexy man.
Femcare ad:
The first thing I noticed about the ad before reading your summary was that I had absolutely no idea what product the ad was for! The brand name is so small and subtle, it could incline people to look closer or to search it, spending more time with their eyes on the ad. Many things about the ad signify that its target audience is young girls: the apparent age of the girl in the ad, her bright pink top and tight-fitted jeans, and her flexible upside-down stance. The sexual implication of the sentence on the ad, though, contrasts with the youthfulness of the ad. A mother of a girl in her teens might stop and gape at the ad's inclined meaning before realizing what the ad is for. Once realizing that though, a mother might want to purchase these for her daughter so she feels more comfortable.