http://sexinadvertising.com/images/ads.Svedka.vodka.jpg
This image shows 2 attractive women in winter clothing, except they are wearing no top. They are holding up a sign saying 'drink Svedka', which is also covering their torsos. On the right, there is a picture of a bottle of Svedka. This image associates attractive, naked women with Svedka and implies that they want you to drink it.
http://www.uploadexperience.com/blog/wp-content/uploads/2009/10/a-love-for-life-vail.jpg
This ad shows the "Vail" logo in front of a warm, cozy fire. This is supposed to make the reader feel like they are in a comfortable environment while thinking about the company. Above the logo is the statement 'A love for life.' This suggests that company would be just like a real life partner without the insecurity or vulnerably. It promises a relationship that lasts a lifetime.
Ads like the Svedka advertisement are all over the place. It probably does attract some customers with the way they portray alcohol and women. I have to say that I like Svedka, but I have never seen any half naked woman appear out of nowhere when I'm drinking it. Then again, blacking out after drinking too much makes you forget.
ReplyDeleteI guess the first one can be seen all over the world. The main purpose might be making people drink their products. Even if I do not like drinking, I have to say I have never seen this ads in my culture. The second one also might be seen from time to time, however I have never seen this ads in my culture.
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