This is yet another controversial advertisement for Calvin Klein Jeans. Calvin Klein has been known for its provocative images in its advertisements. In this particular one it appers to be saying that if you wear Kalvin Klein Jeans, then you too can have multiple beautiful sex partners. This "sex sells" angle towards consumers is very effective, however its also very unrealistic. In the photograph you really can't get a good look at the clothing there wearing because the photograph is focused on the people and what there doing with eachother. Which makes it clear to me that there not trying to just sell a pair of jeans, there trying to sell the image the jeans represent.
I do not feel this ad is very successful at showing off their clothing. As a consumer, I am looking at more what the models are doing than what they are wearing. Also, their logo is placed in the lower corner, small and not noticeable. In this ad, I feel the attention is on what the people are about to do or what they already did, not their clothing.
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