This is the commercial film of the Gucci Guilty Perfume. Overall, the film is filled with the modern, luxurious images and sound, and sexual suggestive. In the beginning, the front side of the perfume converts into the door showing the unrealistic images. Then, an woman drives a futuristic-car roughly in which there is huge flame in rear wheels. After she get off the car, she reminds the memory of the past-which made love with a man. The commercial film strongly emphasize that customers can get a chance to entertain with a man by purchasing the Gucci Guilty Perfume. It suggests that buying the product is a great way to lure the other gender by using the impressive contents of the commercial film.
I think this commercial definitely shows that these producers are selling intimacy and sex through a product. If you buy this perfume you will be just as gorgeous and wanted as this model. However, it doesn't really have much to do with love. She clearly doesn't love this man she sleeps with, seeing as she drives away right after. If anything it shows the consumers are more in love with products and self image than people and romance itself.
ReplyDeleteIn the video, the sex seems to be a fantasy from the woman. It implies that female usually are more sensitive to love and the male is more likely love sex.
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