Wednesday, February 23, 2011

Stephanie Faddis - Group 5 - Individual Blog Post

The Pepsi Max commercial featured does not really promote the actual product very well. It advertises the Pepsi product to men by putting it on a greater or equal level as sex, the selling point being that it is almost or as good as being with a woman. Most viewers, however, will probably take this lightly as a joke and are not convinced to buy Pepsi unless they know more about the taste of the product itself. Only a small fraction of people seemed to be offended by the depicted stereotypes of men and women in relationships, as seen in comments on the Youtube video here. Most people, though, maintain the claim that the man and woman in the video are a somewhat accurate representation of real life, but aren't necessarily swayed to purchase Pepsi Max because of this.
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11 comments:

  1. Hae Soo, NaFebruary 23, 2011 at 8:39 AM

    I found that this commercial is not talking about the product well, as you mentioned. i would say this commercial is somewhat sexual appealing or even sexual problematic.

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  2. Drew StoneFebruary 23, 2011 at 8:41 AM

    I think that this ad does do a good job of promoting the product, Pepsi Max. As I was watching this it got my attention when you could hear what the man was thinking. The creators then made a big emphasis on the Pepsi Max can being put on the table. This put that image of Pepsi in my mind and made me want one, especially after the man kept repeating the word, Pepsi Max, Pepsi Max. This ad got the product name stuck in my head, and this is why I feel it was successful.

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  3. Beth GrevenkampFebruary 23, 2011 at 8:41 AM

    I don't think this ad really sold the product at all. I was not even focusing on the fact that it was for Pepsi; I was just listening to what the two people were saying.

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  4. Jenna BookmanFebruary 23, 2011 at 9:24 AM

    While the product itself is not shown very long in the comercial, I still remember the name after it is finished. I think it is the humor or the brand name displayed at the end of the ad that keeps the Pepsi Max name in my head after the ad is over. While it is not a very persuasive message to actually buy the product, I think the ad has preety decent name recognition for a short commercial.

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  5. Noah ScovillFebruary 23, 2011 at 5:58 PM

    I disagree. I believe that due to the fact that it was aired during the super bowl, and that it was relatively humurous, that the product will be remembered. Everyone always talks about the commercials that they see during the superbowl. In this instance someone would say "did you see that pepsi max commercial?" which would mean that it was effective.

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  6. sbaakoFebruary 24, 2011 at 9:40 AM

    I believe the ad is very effective and it promotes the product in the sense that everytime you mention the commercial to another person, the product is mentioned. In doing that, it creates awareness for the product.

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  7. Runner13.1March 2, 2011 at 8:43 AM

    I thought that this advertisement was effective for two different reasons, it was humorous and it was something people could relate to. Although the product wasn't mentioned that much, it really stuck in my mind because of the humor. Audience can relate to this first date scenario as well and we know that it can be a little akward, which makes this ad even more effective.

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  8. MTHuhnMarch 6, 2011 at 5:54 PM

    I found that this advertisement was affective because of its typical portrayal of a first date. Men and women alike would immediately be able to relate to it , and once their attention has been caught, they are exposed to PepsiMax. The man turns his focus to the PepsiMax, and he then puts its importance on the same level as sleeping with his date.

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  9. clrileyMarch 8, 2011 at 8:04 PM

    This commercial is something that people can relate to but is not very effective for trying to sell the product. Most of a person's attention is on the humor of the first date. Only at the end for a short while does the ad actually talk about the product that is being promoted. The commercial is not one that really makes Pepsi Max stick in a person's head because it does not really stand out against other beverages.

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  10. kyletjones13March 10, 2011 at 2:57 PM

    I feel this commercial is humurous and makes the name pepsi max stick in the heads of the viewers, but other than that it doesn't really describe the product or why we should purchase it. Pepsi is a name that every household already knows and i feel that they should keep their commercials about new products more informative instead of humorous and catchy.

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  11. MinghaoMarch 13, 2011 at 1:49 PM

    As you mentioned, the commercial is more about sex and relationship between genders which is not healthy. However, such setting is may be the easiest way to draw adience's attention, which is what companies want.

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