This commercial was first aired during the Super Bowl this year. It shows an dramatization of the stereotypical first date between a man and a woman. The man thinks of sex rather than using his brain, and the woman is looking way past the first date and considering whether he would make a good potential life partner. Though they're both looking for different things on this date and in a relationship, the one thing they have in common is a mutual want of Pepsi Max.
In the comments on the Youtube video, it was easy to find people voicing their opinions on sexism, the status quo in America, and even religion. The number of people that were actually offended by the stereotypes depicted was surprising, as this ad is clearly meant to joke about the difference between men and women and of course, to advertise a product rather than provoke debate.
This commercial relates to the theme of love in pop culture because it shows men as sex-oriented and narrow-minded, and women as overly analytical and serious. Obviously, not all men are just looking for sex, and not all women are searching for a serious relationship; however, this is what is seen as the norm in society today.
The ad is most likely directed at men rather than women as it was aired during the Super Bowl. Also, it pokes fun at women while suggesting that men should value Pepsi Max on the same or a superior level as sex.
I agree that this ad is dramatized and clearly a joke (a good portion of the class laughed while seeing it), it also is a good example of typuical stereotypes of today's relationships. It is common for people to think men only want sex in a realtionship. While, this may not be true, advertisers use this tactic to sell their products and judging by the amount of ads that keep being produced with this idea, it is clearly working for them.
ReplyDeleteI took this commercial as a joke and to be honest I do not find it that offensive. Either side, men or women, can say that it was offensive towards them but in actuality the commercial was just teasing the audience. The commercial jokes about how men only think of sex while women over think every aspect of relationships. I think it was silly and clever but Dr. Pepper is my favorite soda and I'm not convinced to buy Pepsi Max.
ReplyDeleteFor this commercial to have the affect the producers would like it to have, the viewers must not take the events of the advertisement literally. Obviously, a man is not going to shift his train of thought from having sex with a women to drinking a pepsi, especially in the manner in which it was portrayed. If you are viewing this comercial from the comedic standpoint, it does a good job of getting the product name out there and allowing viewers to remember the brand.
ReplyDeleteThis commercial certainly plays off of the norms of woman and men in society today within this commercial. As mentioned, the woman is looking for qualities of a good potential lif partner while the man is interested in whether they will have sex. It is because of the gender norms potrayed that I believe this advertisement is aimed for a male audience, especially because it was aired during the super bowl, and should be considered humorous.
ReplyDeleteI took this commerical as a joke and very light heartedly. I don't think it was meant to offend anyone in anyway. It was just a portrayl of a typical first date and the thoughts that run through the minds of both men and women. The commerical plays of the gender norms of today's society to sell their product.
ReplyDeleteIn my opinion, Pepsi already has such a big name, that they people don't really need a lot of information about the product, they just need another way to remember it over another product, such as Coke. In this case, though, Pepsi Max is somewhat new, and many people probably don't realize the difference between regular Pepsi and Pepsi Max. I feel the commercial definitely succeeds at stamping the brand name into people's minds, but it would have been much more successful with some information about Pepsi Max specifically.
ReplyDeleteThe repeat of "I want to sleep with her" and "I want pepsi max" from the man impresses viewers and plant the product in their minds. It seems that Pepsi knows what men want as men in pop culture are considered as lust. Morever, Pepsi is telling a joke based on the stereotypes of lust men and pragmatic women in pop culture. The real date should not like this but commercials keep affecting viewers' minds and offerring wrong direction. Fortunately, we know that it is a joke, not the fact.
ReplyDeleteI think that this commercial was directed at men. It is meant to be a comedy, but it seems to have sparked a debate amongst men and women. It seems as if this commercial has offended a lot of people with its stereotypical portrayals. Therefore, I don't believe that this is a very effective commercial.
ReplyDeleteI think that the ad shows the typical stereo type of male in the pop culture. In the pop culture, male is usually described as someone looking for a chance to make love with female. The ad points it out well, and shows it in the humorous situation. It is good at persuading the male audience to buy the products.
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