Question 1.
The Go daddy as that we used as our source was originally on television, but we used Youtube as our source. Because YouTube is a very common website that displays thousands of videos I couldn't really use it to analyze our sources website interface. Our video was an ad for GoDaddy.com though, so I went to this website to get the details.
At the end of the ad we watched it said that the website content for GoDaddy.com was “unrated”, so I was unsure of what to expect. To my surprise the website homepage was actually very professional and well done. Of course their Go Daddy girl Danica Patrick was on the homepage welcoming you. The content of the commercials always seem so risque because of the sexual content, but the website was rather clean cut. Go Daddy may use attractive young women to get you to their site but in all reality the site does what it is suppose to do. Across the home page all of their deals for domain names and websites are popping out at you. Go daddy realizes that they use some pretty ridiculous ads to get you to their site, so once your there they want you to be able to trust them and be confident in using their site. Besides the deals there are privacy guarantees and authority certifications stretching across the bottom of the screen. Below this there is a description of each of their services to further comfort you and entice you into using their site over others.
At first glance at Go Daddy's theme of sexual content you might feel the website is unprofessional. But the more you actually look into their products and services you come to realize that their values definitely include customer satisfaction. They want you to be able to trust them and feel confident that you will get exactly what you want from them. Go Daddy is not what it appears to be when judging them from the ad we picked out.
I feel that the way Go Daddy advertises is not a good way for the type of product they are trying to sell. When I see this type of commercial I want to go to their website. However, I am not interested in buying a domain or website. Therefore I am upset I went to the website when it is worthless for me. I feel that the interests of people that make websites would be more on the lines of technology and computers. If they focus on that and give it some spice too I think they will get more people that are interested in their product to look at their website.
ReplyDeleteAfter watching this commercial, I had no idea what type of website GoDaddy.com was. The name is one that will stick in your head and their commercials spark an interest in a person to go check out what their website actually contains. The fact that they use sex to try to get people to go to their website and by saying that it is unrated, makes me think that many people will at least go look to see what the actual site is about. Sex is one of the biggest forms of advertisement in today's society and it works when trying to sell products. So their racy ads will spark an interest in people and will hopefully help GoDaddy.com sell some things.
ReplyDeleteI think that the way Go Daddy uses women objectively to draw you to their site is very effective. Although it may be contrivercial and unrelated to what the website is selling, it is very effective. Whether you are a small business owner, a writter, an accountant, or anything really, you could have use for a website. This website uses advertisements that draw in a very wide range of people so that the audience they draw to is not limited. I personally think that it is very effective.
ReplyDeleteGo Daddy's advertising strategy is actually very clever. It does not matter whether or not the audience agrees with or is interested by the commercial. No matter who it is, the viewer is left extremely curious about the contents of the web site. Is it actually a real company? What do they do? Or is it just porn? No matter what, Go Daddy's homepage is going to get a lot of views.
ReplyDeleteI absolutely agree.It's clear that GoDaddy has no reservations when it comes to objectifying women. There commercials are outlandish and vulgar majority of the time and that is whats so smart about their strategy. It gets their name out there. A lot of people are talking about their crazy commercials which is why they are so effective.
ReplyDeleteAfter readying this I decided to look at the site myself and I was really quite suprised as well. Unlike the comercial I saw in class, the site was professional. I wonder why Go Daddy advertises the way they do though. Personally, I do not think their advertising is effective. I think a site like Go Daddy should be advertised with a professional comercial, reflecting the views of their product.
ReplyDeleteGoDaddy does a good job of making sure that their name is well known. The product they're selling isn't one that is favored or needed by many people. The only way to actually get people's interest is to use women. Most people probably wouldn't go to a domain site if the ad tells you that's what it's for. Their advertisement techniques are effective because they do gain the attention of viewers.
ReplyDeleteI think it's stupid how GoDaddy advertises. It's completely misleading labeling the website as "unrated." I remember seeing a GoDaddy commercial for the first time and being like, "Wow, definitely not going to that website." The way you describe the interface makes me take a whole new look on GoDaddy. I think it's very important to be professional looking, and legit. THe fact that they care about customer satisfaction is a big plus for GoDaddy.
ReplyDelete