Group 5 Individual Post

Question 3

I think that the creators of this ad, Pepsi, have the goal of making the audience laugh while at the same time trying to sell their product. Because of the over the top actions and expressions of the man and woman in the commercial, it is expected that the company is making fun of typical gender stereotypes in relationships, and while doing this plays on how familiar television watchers are with these stereotypes to promote Pepsi Max. Not much of an ethos is portrayed in this commercial but by watching this advertisement, one can assume that the writers are knowledgeable of how our society views men and women and their takes on relationships. In this way, the Pepsi company is up to date on how feminine and masculine perspectives on love are portrayed in the media, if nothing else. Judging by the comments left on the youtube video of the advertisement, this mockery of stereotypes backfired and some of the audience found the ad to be offensive against both their gender and their religion. The authors do an interesting job of selling their product because they know what the American public desires, at least on their television sets: sex. By making Pepsi Max more appealing than sex to the man in the ad, they have made the impression that their product is even better than what is on the minds of all men. No particularly scholarly knowledge is portrayed in the ad, but Pepsi advertisers do seem to have knowledge of what appeals to their key audience.