Question3
After watching this “Go Daddy” commercial, I think it is highly possible that the author is heterosexual and male. He made the two go-daddy girls half naked and each girl wear the special costumer with “Go” and “daddy” to appeal the male viewers because he knows what male want about female and what can draw male’s attention. The author utilized a lot of sexual suggestive words like “racy”, “strippers”, “shower with a girl”, “unrated”, and the “double d”, which is not only the letter in “daddy” but also the size of bust. The only thing he tried to do is to repeat so as to emphasize the brand of product or here we can say the name of Go-daddy website. Can you figure what the go-daddy website exactly is and any traits or functions of the go-daddy website if you had never heard the go-daddy before? The answer is no for most of people because the commercial doesn’t tell anything other than the name about the website. So I believe the author is a veteran in advertising and somehow an extremist in job. He should have abundant experience in advertising and dare to break new paths. Because the author gave up explaining the product but concentrated on impressing viewers with the name of product so as to gain the reputation for it. According to the effects of the go-daddy commercial, it is likely that we can make the announcement that sex is one of the most attractive elements in pop culture, which is also the most frequently appeared component in commercial. Because the concept of gender is easy to appeal to people and cause controversy, which are aims of the advertising. Even though sex component would gain the negative responding, sponsors are still welling to do.
the company makes their brand appealing by using women that are known in society as attractive. instead of telling what the website is about they make the name Go Daddy a household term, and they trust that curiousity will take care of the rest.
ReplyDeleteIn today's society it is proven that "sex sells". The producer of this commercial knows that if he/she advertises attractive women he/she will get a good amount of feedback. However when people actually go to the site they most likely leave because it is the exact opposite of what they thought it was. I feel that this could give Go Daddy a bad name. People definitely talk to each other about this website. And for someone that hasn't been there they will soon find out that it is not what they thought. Therefore people won't waste their time going to it.
ReplyDeleteI find the author's choice of words to be very interesting. The fact that the author uses those words like "unrated" and "double d" shows that they wanted to emphasize the sexiness of the ad. This is just another way of showing that "sex sells." Although sex sells, I don't think that it will sell this particular ad.
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