ABOUT YPULSE
Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference.
Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations.
Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company.
ABOUT MEREDITH SIRES, Transitioning Editor-In-Chief, Ypulse.com
For Meredith, what began as a love of young adult fiction has grown into a full-fledged passion for the emerging field of new youth media. Along with her professional experience in publishing, she brings a deep, uniquely Millennial understanding of the digital landscape to the Ypulse team.
Under her editorial leadership, Ypulse.com has extensively expanded its coverage with exclusive interviews, firsthand youth perspectives and insightful commentary, among other valuable resources for youth media and marketing professionals. She has helped consult youth oriented brands and non-profits, including Best Buy, Target and DoSomething.org.
Prior to joining Ypulse, Meredith started her career as a junior associate at a New York-based book publishing consulting firm. It was there that she began researching the reading habits of teens and tweens and the potential for extending the reading experience online.
Meredith currently lives in Brooklyn, but she knows that she is a Californian at heart. She graduated from UC Berkeley with a BA in English in 2007, and plans on returning to the Bay Area… someday. Meredith has recently been accepted to graduate school to pursue a degree in Information and Library Science
Public Writing/Blog Workshop Activity 1
Pretend you’re Meredith, and that you’re looking for new contributors for Ypulse.com. Based on your exploration of the website, come up with a sample “call for submissions” and list of objectives (similar to the exercise we did for Commonplace) for Ypulse. Writing Analytically tools like the Method and Notice and Focus might be helpful in forming your analysis. What is important to the site, its writers, and its audience, and how can you communicate this to characterize its concerns?
Call for submissions-
ReplyDeleteWe are looking for authors well versed in the current young adult, teen, and tween market. Key subjects include: movies, TV shows, games, books,clothes, and electronics. The author must also be comfortable with further young adult consumer research. Understanding and interacting with their market is our number one goal.
Kyle, Zach, Ashley B, Minghao
Jenna, Steph, Kyle J, Nick, Drew
ReplyDeleteYPulse is searching for relevant, timely submissions to add to our website. Must be focused on topics relatable to teenagers and young adults, and focused on current trends in music, fashion, literature, and other events in pop culture. Must be oriented towards writing for an intelligent young audience. Should be willing to research popular brands and know importance in trends and celebrities in pop culture.
The topics must be important to the specified audience (tweens, teens, and collegians). Topics should be current and relevant, focusing on the interests of the readers, such as fashion, lifestyle, entertainment, etc. Submissions should include events and useful information for the specified audience. Tone and style of writing should relate to the audience. A clear knowledge of the topic should be demonstrated as well. If applicable, include a link to some other source which provides more detail. At the end of each submission, appropriate tag(s) should be included.
ReplyDeleteGroup: Michael, Elizabeth, Daniel
submissions must be relevant to the interests, beliefs, and opinions of youth and college age readers. must be current in regard to popular topics, trends, and culture. submissions must relate to the audience. submissions must have at least one outside source that supports claims made.
ReplyDeleteMason conley, Megan Swan, Noah Scovill, Travis Stoll
Ypulse is looking for writers with a passion and knowledge about youth culture. Writers should exhibit knowledge ranging from current celebrities and events to educational issues. Writing pertinent to the lives of tweens, teens, young adults, and parents. Articles about a broad variety of topics can be published. Wrting should be well-rounded. An understanding of marketing is necessary.
ReplyDeleteYpulse is currently looking for young adults with knowlege of tween, teen, and collegian society. This individual must posess qualities of creative writing that appeals to today's youth. They must have vast knowlege of fashion, entertainment,and social networking. They must be able to relate to todays youth and share opinions on current issues. Individuals may provide a professional opinion on issues within the workplace and youth marketing.
ReplyDeleteBritny Fox, Courtney Riley, Beth Grevenkamp
Ypulse is looking for writers who are well-educated and well-rounded at the same time. Not only that, but having open-minded is also necessary. Overall, trying to broadening outlook is the most important skills
ReplyDelete