Z. Johnson: Blog Post 2

This is an ad for AXE body spray. The ad depicts an attractive, blonde woman with an imprint of a steering wheel on her back. She appears to be adjusting the bottom of her swimsuit, as if she has just pulled it up. In the bottom, right-hand corner, it says "It can happen anywhere", along with a can of AXE body spray and the phrase "The new longer lasting AXE effect". This ad is clearly saying that the woman has just had sex. "It" is referring to sex, and "anywhere" was obviously in a car. The phrase, "It can happen anywhere", is referring to the sexual intercourse, and the AXE can leads the observer to believe that the "AXE effect" was the cause of the random sex. The woman appears to be overlooking a city, which shows that the sex was random because it was not in a bed or anywhere that sexual activity normally takes place. The woman is smirking, and the look on her face makes it seem as if she was impressed by the man. The ad is saying that if you use AXE body spray, women will want you. It says that you won't have to date or even know the women, and they will throw themselves at you-even in a random city in a car.

Z. Johnson: Blog Post 1

This is an ad for the Mercedes-Benz S-Class car. The advertisement depicts four pairs of full, round breasts that are slightly covered by what appears to be a black, silk cloth that says "8 Airbags" in the center of it. The fancy cloth is supposed to represent the car. The shiny, black color of the cloth and the white, cursive script sets a comfortable, classy mood. The intention of this is to say that the car is luxurious, but cozy at the same time. The silk is supposed to represent smoothness, as if to say that the car looks and rides smooth on top of being comfortable and classy. It also adds to the luxury of the car because silk is a luxurious fabric. The four pairs of breasts represent the eight airbags, and they aren't just regular breasts. They are full, round, beautiful, desirable breasts, as if to say that the S-Class isn't just any car, it is a "smooth", "safe", beautiful, and desirable car. The same applies for the font that the car's name is written in. It doesn't just say "The S-Class" in plain font. It says "The S-Class" in golden, cursive font to represent wealth and prestige, because the S-Class is an expensive luxury car. The ad is definitely meant to appeal to wealthy men who appreciate luxury, comfortability, and beauty.