The website that features the Miller Lite commercial is Youtube.com, an online video forum. Its main purpose is to “connect, inform, and inspire others across the globe,” and “act as a distribution platform for original content creators and advertisers.” On the home page, there are multiple sets of videos that the viewer can click on – it has categories such as “spotlight”, “featured”, and “new”. When a person views a couple of videos, the homepage will even offer suggestions, or videos that that person would enjoy.
The website wants to get people interactive with the website as well. Below each video, there is a comments area where viewers can read and post comments of their own. There is also a “thumbs up” or “thumbs down” button that the viewer can press to indicate whether they like or dislike a video. Some videos even allow viewers to upload a video response of themselves underneath certain videos, so that others can view them. The comments, thumbs up/down, and video response allow the viewers to get involved with featured videos; it provides a place for interaction. (What would happen if Youtube.com didn’t offer a place for comments, thumbs up, or other forms of interaction?)
The major theme of Youtube.com is connectivity. It wants to promote an identity of the world’s largest video platform, and center of interaction through videos. With the aforementioned features, Youtube.com has definitely proven itself to be an online video broadcasting titan. An innocent video post could turn into a cultural epidemic because so many users are connected over Youtube.com; take for instance, “My New Haircut,” or “Bed Intruder Song.” Within weeks, these videos became extremely popular on a nationwide scale, sparking responses that range from your next door neighbor to Conan O’Brien. Whenever I am sitting at a computer in the library, or see someone who is surfing the web during class, I am almost always guaranteed to see that person watching a Youtube.com video, or soon about to be watching a Youtube.com video. It has become such a significant part of our ever growing technological age, and I can see it only getting bigger in the years to come.
YouTube is definitely one of the biggest internet sensations of the last decade. A simple pointless video can lead the creator straight to fame. YouTube is a great source to share connectivity across the web but it also exposes people to many inappropriate videos as well. The site as infinite potential and I also feel that it will continue to grow throughout the century.
ReplyDeleteI agree! Youtube has become a very common thing, like google and the phrase "youtube it," has become popular (much like "google it"). If the proper web advertising is done then anybody's video can become an instant hit world wide! Youtube has even helped people achieve career goals (Justin Bieber) and has been integrated into the classroom (to turn in i-movie projects).
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