http://www.youtube.com/watch?v=gTdzRaw55zo
The video we chose is a Miller Lite commercial, found on youtube.com. In the commercial, it shows a man and woman who seem to be carrying on a very healthy relationship. It resembles the sort of ads that are promoting dating sites such as Match.com and Eharmony.com. In the commercial, the man talks about finding “the one”, and he seems very happy. He talks about how they have been together for 30 days. The man and woman are shown doing things that typical couples do, such as throwing popcorn in each other’s mouth, swinging, and kissing. At the end of the commercial, the man and woman are standing in front of a fridge; the man politely says “Excuse me”, and makes his way inside the fridge where a home draft is waiting. The girl seems obviously upset, and to make it even worse, the man excuses himself again so he can grab some chips.
The commercial portrays stereotypes of love and romance within the rhetoric of love. The commercial does this by having the man draw a heart on the window, playing music in the background, and showing the typical couple interaction. It is interesting that Miller Lite can attract the consumers to a product by comparing their home draft with romance, love, and personal relationships. Miller Lite seems to be saying that their beer is more important than romance and relationships. The commercial is unique because the man has that type of love towards the beer. In a way, it is saying that every man should have that same shared love towards beer, especially Miller Lite.
We thought that this commercial was interesting, because of the stereotypes of love connecting with such an unexpected ending. A possible viewer would not expect this commercial to be a beer commercial, until they see the last 10 seconds of this commercial. A majority of comments that were posted on youtube.com were made by men. A few of the comments ask about the girl, saying how hot she is, and others talk about how anyone could choose a beer over such a beautiful woman.
I thought this commercial was humorous. I liked that the ending had the surprise of being the draft beer instead of just the typical online dating commercial. I feel that the ending was very unexpected and it made the product stick in your head and maybe even make you want to try it.
ReplyDeleteI find it interesting that many of the comments on the youtube video showed more interest in actually purchasing the brand of beer and were supportive of choosing beer over a woman. Though the commercial doesn't necessarily advertise the product itself, it uses the humor of the situation to surprise viewers and further associate itself within their minds, making it effective.
ReplyDeleteOverall I would say that this is one of the best commercials on television. My reasoning for this is that this ad has a good balance of humor and brand exposure. There are some comercials that focus too much on the plot of ad and don't spend enough time to selling the product, as well as some comercials that don't use any humor and only focus on selling the product. This one managed to be funny and at the same time focus a lot of time towards selling the product.
ReplyDeleteI know that stereotyping is bad, and it apparently frustrated some of the viewers due to the comments, but the humor is the commercial is very effective and original.
ReplyDeleteThis commerical is an example of something we talked about toward the beginning of the quarter - people having a personal relationship with a product instead of an actual human being. I think it's interesting that the man refers to the beer as "the one" which is a play on his love for the beer, not the woman. "The one" is always thought of as being the significant other one wants to be with forever, but instead, he speaks of the one beer that he will always love. This situation is pretty humorous, especaially since he literally moves the woman out of the way in order to get to his beer. The company is basically trying to say, you will love this beer more than your woman.
ReplyDeleteI thought that the commercial was humorous and fun. I liked how they took the normal commercial for a dating website and turned it at the end for their beer. I thought that this was very effective and stayed in the mind of the consumers, which is ultimatly their goal.
ReplyDeleteI found it interesting that there were people who were actually offended by this commercial. This, in comparison to other commercials and ads being produced today, is nothing at all! It is simply a humorous spin on the stereotypes society places on men. It was a very good, interesting and well thought out commercial.
ReplyDeleteI think the commercial is effective to the audience it reaches because it definitely sticks in your head when you watch it but I think it does not reach a lot of people because people who think the commercial is for a dating site might not watch it at all since the product being advertised is at the end.
ReplyDeleteI think that what you guys are saying about the commercial is very intriguing and analytical, but I also think you have to think more about the commercial in a general sense. Although what you said is correct I believe that the commercial is making a humorous joke about the stereotypical man. It isn't promoting or claiming that all men are like this, they are simply just making a joke.
ReplyDeleteI like this commercial because it shows a pretty good relationship compared to some other commercials. Such setting makes viewers very comfortable and want to keep watching eventhough it turns out to promote the beer in the end.
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