Group 6 Blog Project

http://www.youtube.com/watch?v=gTdzRaw55zo

The video we chose is a Miller Lite commercial, found on youtube.com. In the commercial, it shows a man and woman who seem to be carrying on a very healthy relationship. It resembles the sort of ads that are promoting dating sites such as Match.com and Eharmony.com. In the commercial, the man talks about finding “the one”, and he seems very happy. He talks about how they have been together for 30 days. The man and woman are shown doing things that typical couples do, such as throwing popcorn in each other’s mouth, swinging, and kissing. At the end of the commercial, the man and woman are standing in front of a fridge; the man politely says “Excuse me”, and makes his way inside the fridge where a home draft is waiting. The girl seems obviously upset, and to make it even worse, the man excuses himself again so he can grab some chips.

The commercial portrays stereotypes of love and romance within the rhetoric of love. The commercial does this by having the man draw a heart on the window, playing music in the background, and showing the typical couple interaction. It is interesting that Miller Lite can attract the consumers to a product by comparing their home draft with romance, love, and personal relationships. Miller Lite seems to be saying that their beer is more important than romance and relationships. The commercial is unique because the man has that type of love towards the beer. In a way, it is saying that every man should have that same shared love towards beer, especially Miller Lite.

We thought that this commercial was interesting, because of the stereotypes of love connecting with such an unexpected ending. A possible viewer would not expect this commercial to be a beer commercial, until they see the last 10 seconds of this commercial. A majority of comments that were posted on youtube.com were made by men. A few of the comments ask about the girl, saying how hot she is, and others talk about how anyone could choose a beer over such a beautiful woman.