The advertisement has one direct appeal to its audience. Toward the end of the commercial, the narrator says that the beer has "the great pilsner taste you love." When the narrator says "you," he is referring to young, single men. They are the target audience for this commercial.
This is true because the commercial has many elements that are meant to appeal to young, single men. The first way that they try to appeal to them is by using a dating service type ad. Usually only single men date! The second way that they appeal to their audience is by using a beautiful woman in their advertisement. Her presence in the ad will keep most men watching the commercial. The advertisement makes it seem as if the man is talking aboujt the woman when he says that the relationship is going very well, and that it is just as good on the 30th day as it was on the first day. The ad then shows the viewer that the man is talking about his beer, so the viewer is lead to believe that the Miller Lite can make them as happy as the man was with the woman.
The author of the commercial believes that single men are his audience. I think that the writer believes that he is the same as his audience. He believes that men should have a passion for what they drink. He believes that men should love Miller Lite as if it were their beautiful significant other.
I agree with the target audience. I feel that this is attracting single men because it is set up like a dating commercial. I liked how you pointed out in your presentation that the voice at the end of the commercial was that of a sports announcer which men are familiar with.
ReplyDeleteI think the fact that they compare a nice functioning relationship to a beautiful woman to a nice functioning relationship to beer is not only humurous, but also effective.
ReplyDeleteBeer is good. This commercial was pretty interesting. When we first started viewing it I thought It was a dating site commercial. This fact might actually deter the intended audience, but the shortness of the commercial probably reduced that effect. The sudden change in the tone of the commercial is really attention grabbing, especially with the intended group of viewers.
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ReplyDeleteThe commercial utilizes sexy girls to draw the target audience in to promote the beer even though the beer only appear for short seconds. It's good idea to relate girls with drinking as they are both what a stereotypical young single men wanted.
ReplyDeleteI agree that the intended audience is obviously men. When the commercial started it did seem like a commercial for a dating commercial which may be ineffective since those commercials are mostly targeted toward women. If men tuned in long enough to see the ending, then they would realize it was a commercial for them. It was effective in the way that it showed how the beer brings you the same amount of joy as a successful relationship does. And the use of the beautiful woman, helped to hold the attention of the viewer.
ReplyDeleteThe humor sense of this commercial appeals to young men. But not just young men appreciate a cold brew. Women also like beer, which is why I think the commercial is geared towards both audiences. Face it, the dating commercial format attracts attention of women more than men and the twist at the end is what pulls the men in. But it successfully gets the attention of both men and women and exposes both to the brand name miller lite. Next time either go shopping for some brew you can bet the commercial will be stuck in their head.
ReplyDeleteI think that the ad is really good at drawing attention from the target audience, single male. The beer is compared to female, which the target audience hopes to get. The sports announcement in the end of the ad is also familiar with the audience so that it can get a chance to persuade the audience effectively.
ReplyDeleteI think that this ad was very good at drawing the viewer in, especially the first time, but after seeing it once it loses it's humor. It is a very well thought out advertisement, but the joke that they make is one that is often made in present day society and "nothing new." I agree with your analysis that this is directed towards men, but I do not agree that it is specifically for single men. Although the beginning of the ad seems like a dating advertisement, does not mean that only single men will watch it. When a dating ad comes on the TV all the people in relationships don't just look away, they still watch and in doing so, fall pray to the humor in this ad.
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