Armani ad -primary souce, mason conley

“Diamonds are a girls best friend” Could be a caption to this photo. The Armani brand ran this advertisement for their new fragrance, which has a confident smiling man as its main feature. The second most noticeable feature is the woman to the right grasping onto him as he makes his way through a crowd. The look on her face is one of amazement, almost in awe of him. The image around him is hectic but around the subject it seems calm and cool. His tie and jacket give an upscale look, a portrayal of success in his life, but the looseness of the tie and the overall style give a more laid-back, poised demeanor. The man to his left is wearing sunglasses, but the scene is obviously at night, learned culture tells us that he must be some sort of agent, security perhaps. Flash bulbs burst overhead, letting us know whatever is happening is important. Everyone around him is dressed in a like manner, on one hand it would not be an Armani ad if they were not, but it most likely lends itself to where the photo was taken, somewhere you might find this man on a Saturday night… wearing Diamonds.

Old Spice - primary souce, mason conley

This is a snapshot from a recent Old Spice commercial. Old Spice has pitched “the ultimate man” for around about a year now, and studded their advertisements with professional athletes. Ray Lewis, Brian Urlacher, and Isaiah Mustafa (pictured) have all worked for the brand, conveying its “manly” image. In the photo we see Isaiah in a bathroom, recently showered, with Old Spice body wash. The product placement in this snapshot is subtle, not overpowering in any way. In the forefront, however, is the image of a multi-talented man, something a man sees as important to women. It seems over the top, but what do you associate Old Spice with after seeing this? The candles display the sensitivity of an Old Spice man. The chainsaw thrown over one shoulder with ease shows the brawn of the brand. The numerous, almost humorous amount of medals around his neck display the talent and the image of a winner. The bathroom itself is not of great importance, something you might find in a gym, where the man is implied to have spent a deal of time.

Bio- mason conley

mason conley
construction systems management major