Thesis - "One of the reasons we flirt in this way is that we can't help. We're programmed to do it, whether by biology or culture."
Paraphrase x3 - "Flirting is a way of testing one's mate-value and the possibility of alternatives--actually trying to see if someone might be available as an alternative."
- Flirting is another way to see if someone is worth of their time and possibly take over as the main person in the others life.
- Flirting is a test in life to see who is worth a person's time and who is not.
- Flirting is a way to see if a person is compatible with you and where they are worth some of your time or if you should just keep looking.
Flirting is just one of the many games in life that we all take part in. It is one of the ways that we as humans figure out who we want to be with for the rest of our lives. As this quote says, it is a way of seeing if a person is worth it in the long run or if we should just keep looking for something else.
Tuesday, January 18, 2011
Group 1 ind. post Mason Conley
Response to question #4:
The commercial is clearly aimed at a male audience. The 2008 advertisement was aired on networks such as Spike TV, which is known as the male equivalent of Lifetime TV, for example. The only actor is a young woman. Her low cut shirt and short shorts are an example of the advertisements visual appeal towards a male audience. As she goes through her script, the product (Jim Beam bourbon) is not mentioned once. Instead, she describes what she likes in a guy. Socially, it is an atypical monologue. A woman would not normally be ‘okay’ with everything she finds acceptable with her man. She is portrayed as ‘the ultimate girlfriend,’ as this is a commercial for ‘the ultimate bourbon,’ Jim Beam. The brand makes an association in this commercial, pairing the adjective ultimate with their bourbon using an attractive woman who thinks the guy on the couch watching this is fine as far as she is concerned. She says that she is fine with a little fat, where most girlfriends would like their man to be fit and trim. She likes a little back hair and watching a lot of football, two turnoffs for most women. Then she mentions that she is not jealous or angry that he might go to a strip club. She does not need thoughtful gifts like flowers either. This all aimed at getting a man’s attention long enough to pitch Jim Beam as the ultimate bourbon, which is not even presented until the last five-seconds of the advertisement.
The commercial is clearly aimed at a male audience. The 2008 advertisement was aired on networks such as Spike TV, which is known as the male equivalent of Lifetime TV, for example. The only actor is a young woman. Her low cut shirt and short shorts are an example of the advertisements visual appeal towards a male audience. As she goes through her script, the product (Jim Beam bourbon) is not mentioned once. Instead, she describes what she likes in a guy. Socially, it is an atypical monologue. A woman would not normally be ‘okay’ with everything she finds acceptable with her man. She is portrayed as ‘the ultimate girlfriend,’ as this is a commercial for ‘the ultimate bourbon,’ Jim Beam. The brand makes an association in this commercial, pairing the adjective ultimate with their bourbon using an attractive woman who thinks the guy on the couch watching this is fine as far as she is concerned. She says that she is fine with a little fat, where most girlfriends would like their man to be fit and trim. She likes a little back hair and watching a lot of football, two turnoffs for most women. Then she mentions that she is not jealous or angry that he might go to a strip club. She does not need thoughtful gifts like flowers either. This all aimed at getting a man’s attention long enough to pitch Jim Beam as the ultimate bourbon, which is not even presented until the last five-seconds of the advertisement.
Monday, January 17, 2011
Daniel Sang Hoon Lee - Paraphrases x3
Original Sentence :
Evolutionary biologists would suggest that those individuals who executed flirting maneuvers most adeptly were more successful in swiftly finding a mate and reproducing and that the behavior therefore became widespread in all humans.
Paraphrases
1. Evolutionary biologists would consider that some individuals conducting flirting behaviors skillfully were much better than the others looking for a mate and propagating so that all humans accepted it.
2. According to biologists studying the Evolutionary theory, some sorts of people, who did outstanding flirting tactics, were so much prosperous in searching for a companion rapidly and breeding that the behavior was wildly followed by all human beings.
3. Evolutionary biologists would point out that all humans were widely accepted to follow the behaviors, which were conducted by someone who were excellence for flirting activities took advantages of spotting colleague promptly, and of proliferating.
Thesis statements :
The influence of some sorts of people, who were good at flirting activities, was so successful that all humans accepted it to look for a mate rapidly, and to breed.
Free-writing :
This sentence implies that the behavior of someone who was more successful by acquiring how to behave flirting was so significant that all humans widely accepted it. I think that flirting behaviors is natural instinct, which results from the natural selection. To proliferate, human would be strongly recommended to acquire the skills through time. For example, if someone is not able to do flirting activities, it means that they jwill barely get a chance to reproduce.
Group 1 Individual Blog Post - Denholm
Question #2
I responded to this comment from T1987: "That's just it... She doesn't care. That makes her the worst girlfriend and best long-term slut you'll have."
My response: "True, the word 'girlfriend' may not be the best word for this girl, due to her lack of caring about her relationship's flaws, but Jim Beam gets his point across that this is arguably the best girl a stereotypical man could imagine having. Plus, it is a simple word that fits well in a commercial that clearly is trying to keep things short, sweet, and to the point. And for some men, it might be 'the girlfriend.'"
I responded to this comment from T1987: "That's just it... She doesn't care. That makes her the worst girlfriend and best long-term slut you'll have."
My response: "True, the word 'girlfriend' may not be the best word for this girl, due to her lack of caring about her relationship's flaws, but Jim Beam gets his point across that this is arguably the best girl a stereotypical man could imagine having. Plus, it is a simple word that fits well in a commercial that clearly is trying to keep things short, sweet, and to the point. And for some men, it might be 'the girlfriend.'"
True, if it was the perfect"girlfriend", her care for these things (like her man going to the strip club) would be good for the relationship and would prove that she is probably loyal and wants loyalty in return, resulting in a healthy, lasting relationship. But, I can see why Jim Beam would choose this strategy to describe the ultimate girlfriend. A generalized idea of men is that men wish they could do whatever they want without their girlfriend nagging them about it. I'm not sure why, but many men also seem to be attracted to exotic, foreign women with dark hair and dark skin - they find it sexy. When looking at it from the point of view of the generalization, it comes off as humorous. Of course this is an exaggerated version of what men would love in a woman, and is completely unrealistic. Girls may laugh at this because they think, “This is exactly what I feel my boyfriend expects from me” and guys may laugh because they think it is an extreme, yet somewhat accurate version of their high expectations. While “best long-term slut you’ll have” might in fact be a better description of the girl (she is sexy and doesn’t care about things that might harm the commitment factor in a relationship), that kind of wording would not work in the ad itself. Calling her “the girlfriend” is comical because of its absurdity, and it is one word, helping with the audible and visual connection to “the bourbon.” Plus, most men probably would feel more comfortable calling her their “girlfriend” and not their “long-term slut."
Is her apathy to her man's wrongs a good or a bad thing in a girlfriend? Is Jim Beam's main point to try to send the message that girls need to be less needy and jealous of their man? Although Jim Beam's depiction of "the girlfriend" may be wrong, is it still effective in the ad?Group 1 Individual Post Nick Bollinger
The Ultimate Girlfriend - Jim Beam
Individual Post #3
This commercial portrays what is said to be "the ultimate girlfriend." The majority of the commercial consists of the "girlfriend" describing herself. She mentions things that would appeal to the stereotypical man, such as "I don't care what my man does, he can do whatever he wants" and she mentions that he can go to strip clubs and watch sports as much as he wants, as she does not care. She is making the point that she is the perfect girlfriend, in order to make consumers believe that Jim Beam is the ultimate bourbon. It is likely that this commercial was written by a man who falls under the general steroetype of being attracted to women who are beautiful and say that their man can do whatever they want. This source reflects the authors personality in that he would be greatly influenced by this kind of attractive women, who does not care what he does. I get the feeling that the ethos of the author are that he would rather have an attractive girlfriend who does not care what he does than a true girlfriend who cares about him. This method of advertising could be very effective in capturing the stereotypical man's attention and maintain it through the end of the ad, leaving him with the impression that Jim Beam is the ultimate bourbon. I also believe that this method could backfire, as some men may be offended by the way the author assumes that all men would want a girlfriend like the one portrayed in the commercial. The downside of this ad is that it is only reaching out to straight men, and of that population, some may be offended by the assumptions being made. The upside, however, is that it does a very good job of catching and maintaining the consumers attention all the way to the brand exposure at the end. After watching the commercial once, anytime I see it again I instantly know that it is a Jim Beam commercial, even before the brand is mentioned.
Nick Bollinger
Individual Post #3
This commercial portrays what is said to be "the ultimate girlfriend." The majority of the commercial consists of the "girlfriend" describing herself. She mentions things that would appeal to the stereotypical man, such as "I don't care what my man does, he can do whatever he wants" and she mentions that he can go to strip clubs and watch sports as much as he wants, as she does not care. She is making the point that she is the perfect girlfriend, in order to make consumers believe that Jim Beam is the ultimate bourbon. It is likely that this commercial was written by a man who falls under the general steroetype of being attracted to women who are beautiful and say that their man can do whatever they want. This source reflects the authors personality in that he would be greatly influenced by this kind of attractive women, who does not care what he does. I get the feeling that the ethos of the author are that he would rather have an attractive girlfriend who does not care what he does than a true girlfriend who cares about him. This method of advertising could be very effective in capturing the stereotypical man's attention and maintain it through the end of the ad, leaving him with the impression that Jim Beam is the ultimate bourbon. I also believe that this method could backfire, as some men may be offended by the way the author assumes that all men would want a girlfriend like the one portrayed in the commercial. The downside of this ad is that it is only reaching out to straight men, and of that population, some may be offended by the assumptions being made. The upside, however, is that it does a very good job of catching and maintaining the consumers attention all the way to the brand exposure at the end. After watching the commercial once, anytime I see it again I instantly know that it is a Jim Beam commercial, even before the brand is mentioned.
Nick Bollinger
Sunday, January 16, 2011
Hae Soo-paraphrase*3
Flirting is a way of testing one`s mate-value and the possibility of alternatives--actually trying to see if someone mighr be available as an alternative.
Flirting means the way of leading someone into temptation for trying to see if their mate-value or the possiblity of alternatives would be available or not.
Flirting can be defined as an willingness to figure out someone`s friendness or alternatives; understanding of the probability of alternatives.
Flirting originally means understanding of someone`s intimacy and the probability of alternatives; figuring out whether he/she would be available as alternatives or not.
Thesis- Pornography, which is commonly called sexual-related media, occasionally related to flirting in terms of sexual things .
Free-writing-These four observations, Imitation, Social Learning, Sexual Script, and Other Cognitive, seemed to report that pornography is not always bad media. Rather, pornography talks about some valuable lessons, such as all men who see pornography are not rape all the time. Even if these studies reported that, flirting seemed to have negative tone, like trying to have sexual things with someone.
Group 1- Group Blog Post
Group Source - Jim Beam - The Ultimate Girlfriend commercial
This commercial has been a pretty popular one since it's release in 2008. It can mostly be seen on channels that appeal to men such as Spike and ESPN. Spike's website is where we found the video of it. The rhetoric of love in pop culture is evident here, as they are making the argument that as this girl is the ultimate girlfriend, Jim Beam is the ultimate bourbon. The "girlfriend" displayed here is one that every guy would dream of - she's exotic, she's sexy, and she doesn't nag her boyfriend for things that most girlfriends would do so for.
As we can see in the comments under the video on Spike's website, syren33 says, "What nationality is she?" The comment reminds us that many men find exotic, foreign girls appealing. The girl's accent, dark hair, and dark skin tell us she is of a nationality other than American, and her misunderstanding of American relationship norms may be the reason for all of her man's freedoms, (fat, hairy back, going to the striptease, going out with the boys, etc.) The comment from T1987 is quite interesting. He/she states: "That's just it... She doesn't care. That makes her the worst girlfriend and best long-term slut you'll have." This quote implies that "the" girlfriend should care about those things if she cared about you, indicating a possible flaw in the commercial. Even if men agree with this statement, the advertising technique still works. It may imply a gender stereotype, that all men want is a sexy girl who lets him do whatever he wants, and that men only want the one-nighter kind of relationship that doesn't involve the complications of commitment.
The interesting thing about the ad is that 95% of it is spent on the "girlfriend" and only a small portion of it focuses on the product; they put most of their efforts on attention grabbing, and only a small amount of time on brand exposure. Most emphasis is on the girlfriend, and not the actual product, the bourbon. The only thing we see about the bourbon is the brand name and a picture of it. No explanation is given as to why it's "the" bourbon, it's just supposed to be understood since they just depicted a correct image of "the" girlfriend. We definitely think that this advertisement is effective in attracting consumers' attention, however the issue that concerns us is that the viewer doesn't have any idea what the product being advertised is until the last 5 seconds of the commercial. As we watch the ad, we tend to get somewhat annoyed halfway through because we don't know what is being advertised. The question that we ask after watching this is "Is there enough brand exposure for this to be an effective advertisement?"
Things to keep in mind about this commercial is most of the things we've talked about above. Is this the idea of "the" girlfriend? Or do you agree with T1987's comment that it is more like "the worst girlfriend and best long-term slut you'll have"? Also an important aspect is her image as a whole - she has dark hair, dark skin, an exotic accent, and is wearing a lacy revealing top. Why are these attributes so appealing to men? Or are they? We think the darkness appeals to men because they remind men of the dark, maybe even sexy side in women. It also reminds them that the girl is foreign, and may be easy to get with because of her lack of knowledge of the American relationship. Men and women may both be offended by this ad. Women are clearly objectified by the implication that they are only used physically and not for genuine love and commitment. Also, this ad suggests that women shouldn't get jealous and shouldn't want flowers from her man. If she does do these things, she's not the perfect girlfriend. Men may be offended that Jim Beam assumes that all men only want the physical aspects of a one-night-stand kind of girl, as well as a girl who is apathetic to anything that might be wrong with him. Foreign women might also be offended, for the foreign woman in the ad is depicted is ignorant.
Jim Beam makes the argument that if this is "the girlfriend" that you would want, then this is "the bourbon" that you also want. The brand works to show that Jim Beam knows what men want, not only in their lover, but in their bourbon. Jim Beam makes the direct relationship to their bourbon; this is "the" girlfriend, and this is "the" bourbon. Emphasis on the word "the" portrays an essence that whatever follows the word "the" is the premium choice - just like the way we say "The Ohio State." Men see that, yes, this is "the" ultimate girlfriend, so they must be telling the truth that Jim Bean's bourbon is "the" bourbon.
Another aspect to point out about the ad is the visuals. The background is almost all white and the girl sits sexily on quality furniture. The light colored background contrasts the darkness of her hair and skin. There is also a scene with a fireplace, which is a staple in America to the idea of "romance."
This commercial has been a pretty popular one since it's release in 2008. It can mostly be seen on channels that appeal to men such as Spike and ESPN. Spike's website is where we found the video of it. The rhetoric of love in pop culture is evident here, as they are making the argument that as this girl is the ultimate girlfriend, Jim Beam is the ultimate bourbon. The "girlfriend" displayed here is one that every guy would dream of - she's exotic, she's sexy, and she doesn't nag her boyfriend for things that most girlfriends would do so for.
As we can see in the comments under the video on Spike's website, syren33 says, "What nationality is she?" The comment reminds us that many men find exotic, foreign girls appealing. The girl's accent, dark hair, and dark skin tell us she is of a nationality other than American, and her misunderstanding of American relationship norms may be the reason for all of her man's freedoms, (fat, hairy back, going to the striptease, going out with the boys, etc.) The comment from T1987 is quite interesting. He/she states: "That's just it... She doesn't care. That makes her the worst girlfriend and best long-term slut you'll have." This quote implies that "the" girlfriend should care about those things if she cared about you, indicating a possible flaw in the commercial. Even if men agree with this statement, the advertising technique still works. It may imply a gender stereotype, that all men want is a sexy girl who lets him do whatever he wants, and that men only want the one-nighter kind of relationship that doesn't involve the complications of commitment.
The interesting thing about the ad is that 95% of it is spent on the "girlfriend" and only a small portion of it focuses on the product; they put most of their efforts on attention grabbing, and only a small amount of time on brand exposure. Most emphasis is on the girlfriend, and not the actual product, the bourbon. The only thing we see about the bourbon is the brand name and a picture of it. No explanation is given as to why it's "the" bourbon, it's just supposed to be understood since they just depicted a correct image of "the" girlfriend. We definitely think that this advertisement is effective in attracting consumers' attention, however the issue that concerns us is that the viewer doesn't have any idea what the product being advertised is until the last 5 seconds of the commercial. As we watch the ad, we tend to get somewhat annoyed halfway through because we don't know what is being advertised. The question that we ask after watching this is "Is there enough brand exposure for this to be an effective advertisement?"
Things to keep in mind about this commercial is most of the things we've talked about above. Is this the idea of "the" girlfriend? Or do you agree with T1987's comment that it is more like "the worst girlfriend and best long-term slut you'll have"? Also an important aspect is her image as a whole - she has dark hair, dark skin, an exotic accent, and is wearing a lacy revealing top. Why are these attributes so appealing to men? Or are they? We think the darkness appeals to men because they remind men of the dark, maybe even sexy side in women. It also reminds them that the girl is foreign, and may be easy to get with because of her lack of knowledge of the American relationship. Men and women may both be offended by this ad. Women are clearly objectified by the implication that they are only used physically and not for genuine love and commitment. Also, this ad suggests that women shouldn't get jealous and shouldn't want flowers from her man. If she does do these things, she's not the perfect girlfriend. Men may be offended that Jim Beam assumes that all men only want the physical aspects of a one-night-stand kind of girl, as well as a girl who is apathetic to anything that might be wrong with him. Foreign women might also be offended, for the foreign woman in the ad is depicted is ignorant.
Jim Beam makes the argument that if this is "the girlfriend" that you would want, then this is "the bourbon" that you also want. The brand works to show that Jim Beam knows what men want, not only in their lover, but in their bourbon. Jim Beam makes the direct relationship to their bourbon; this is "the" girlfriend, and this is "the" bourbon. Emphasis on the word "the" portrays an essence that whatever follows the word "the" is the premium choice - just like the way we say "The Ohio State." Men see that, yes, this is "the" ultimate girlfriend, so they must be telling the truth that Jim Bean's bourbon is "the" bourbon.
Another aspect to point out about the ad is the visuals. The background is almost all white and the girl sits sexily on quality furniture. The light colored background contrasts the darkness of her hair and skin. There is also a scene with a fireplace, which is a staple in America to the idea of "romance."
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